Bum Equipment is hoping to capitalize on the trend for legacy brands.
The 30-year-old label has inked a licensing deal with Freeze to relaunch Bum’s men’s activewear line.
Stephen Wayne, chairman of Bum Equipment LLC, said after testing the waters with a successful 30th anniversary capsule...
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Friday, February 17, 2017
Bum Equipment Signs License for Men’s Active, Kids’ Footwear
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